Is the American President sufficiently free from domestic pressures to Essay - 1

Is the American President sufficiently free from domestic pressures to be able to play the leadership role that American hegemony requires - Essay Example 499). For many years, European hegemony was experienced around the world with massive success. In fact, the hegemonic principles still apply today in the world as witnessed by the reverence given to royal families such as the queen and prince. For instance, the wedding of Kate Middleton and Prince Charles was air globally illustrating the existence of the modern hegemony in the society. Consequently, the imperial dominance exhibited by the royal family is a product of cultural imperialism. The cultural imperialism is a process whereby a state such as America dictates the internal politics and the societal character of the subordinates states via the sphere of influence. The growth of hegemony in the post-Cold War world is similar to the 19th and 20th century, but the leading country in hegemony in the 21st century is the U.S. in fact, most Neo-Marxist philosophers describe America as the hegemonic hyper power (Clark, 2011, p. 36). The definition is based on the unilateral military actions worldwide including the invasion of Afghanistan and Iraq. However, senior American political scientists argue that the current American set-up does not present a truly hegemonic state because it does not finance or use the military resources to impose a formal or proper global hegemony (Clark, 2009, p. 156). However, the global leadership is a result of American leadership and can be described as hegemonic governance. In spite of the nonexistence of the clear link between hegemony and the American government in the global environment, it is possible that the American hegemony is evident in the global politics. In political science, the denotation of hegemony extended to describe predominance of a country upon others. The action can be through extension and the development of Great Power Politics, which establishes the indirect imperial rule (Hung, 2013, p. 1343).

Costco membership policy Term Paper Example | Topics and Well Written Essays - 1500 words

Costco membership policy - Term Paper Example One of the key strengths about the brand is the fact that the business has been established with one main goals which was to provide membership to most wholesale buyers. The crucial fact about the business is that is business model is unique. As such, the uniqueness in the business model is a key marketing point that the organization needs to center on. Although, there are few other warehouse clubs in the United States and elsewhere across the globe, evidently, Costco was one of the first and still remains one of the leading organizations in the field (Edleson, 2014). As such, uniqueness is a key selling point for the organization. Another major strength is the brand reputation. Currently, Costco is a key destination for shoppers with large families or people seeking to purchase products in bulk. With a superior reputation as is the case with the organization, it is evident that the marketing of the brand would be much easier. Costco is recurrently mentioned in movies and television programs and hence the proposition that most of the people already know about it. As such, the marketing plan needs not to center on introduction of the brand but rather should be emphatic on maintaining a good reputation about the organization. Although the brand being too big is a focal point of strength, it can also serve as a key weakness for the organization. Arguably, marketing a large brand is hectic. Additionally, it is also very pricey. As such, the budget for marketing such an organization is huge. Likewise, marketing an already reputable brand is a little complicated in that wrong marketing strategies would lead into destroying the brand as opposed to improving its reputation. As such, the marketing developed for this organization needs to be considered keenly and assessed. The marketing team needs to be experienced in handling large brands and marketing them effectively (Bowman & Gatignon, 2010). This weakness