COM/537 Final Examination Study Guide Essay

This study guide will prepare you for the Final Examination you will complete in Week Six. It contains practice questions, which are related to each week’s objectives. In addition, refer to each week’s readings and your student guide as study references for the Final Examination. Week One: Communication Styles Objective: Differentiate between styles of communication. 1.Communicating in a direct but detailed style and politely speaking up if you feel demands are unreasonable is a good approach when dealing with what communication style? a.0 Sympathetics b.0 Argumentatives c.0 Directs d.0 Systematics 2.What is an effective form of communication process using everyone in the organization as sources and channels for delivering messages? a.0 Official messages b.0 Gossip c.0 Newsletter d.0 Press release Objective: Explain the business communication process. 3.The sending of a message from a source to a receiver is a.0 transmission b.0 modeling c.0 role-playing d.0 communication 4.You want to ask your father to borrow his automobile. You begin the conversation by telling him that you made an A on the test in economics today. This is an example of a.0 intrapersonal communication b.0 contextualizing c.0 narrowcasting d.0 framing Week Two: Audience Analysis Objective: Identify internal and external stakeholders for persuasive communications. 5.Which statement is inaccurate about Thomas Friedman’s â€Å"the world is flat† concept? a.0 Globalization has leveled the playing field for emerging markets. b.0 Small companies and entrepreneurs have new business opportunities. c.0 Global needs take precedence over local needs. d.0 Technology is a key factor in globalization. 6.The leadership communication style that combines the positive characteristics of multiple approaches that may change depending on the situation to build effective relationship is called what? a.0 Dance approach b.0 Somersault approach c.0 Arrow approach d.0 Circuit approach Objective: Differentiate between types of audiences. 7.Which of the following is an example of â€Å"thinking globally but acting locally†? a.0 An organization sends employees from the home country to work in an international division to better understand the needs of that location. b.0 An international company trains local individuals to manage one of its overseas divisions. c.0 An organization sends its employers to language training classes. d.0 An organization creates a special team to manage differences between divisions. 8.Ethical approaches to leadership styles of communication include the teleological approach, which states that a.0 actions need to be measured first on short-term effects and then on the long-term outcomes b.0 actions should be judged by whether they are morally right or wrong c.0 actions should be evaluated by their long-term consequences d.0 local values should determine corporate action Objective: Analyze audience perceptions and needs. 9.On the back of the Bravo laundry detergent package, the manufacturer has published a list of cancer warning signs. Which level of persuasion does this message illustrate? a.0 raising awareness b.0 increasing knowledge c.0 ensuring acceptance d.0 changing attitude 10. On your call-back interview, you ask to see the area where you will be working if you are asked to join the company. This is an example of a.0 determining the corporate power structure b.0 making initial contact with your colleagues c.0 assessing the company’s commitment to its vision statement d.0 reading institutional culture Week Three: Developing the Communication Strategy Objective: Determine communication strategy based on corporate culture, values, and ethics of organizations. 11.Your boss always seems to make the right decisions in tough situations. When a major crisis occurs, you know he or she will guide the company in the right direction. This is called a.0 obtuse trust b.0 ethical trust c.0 motivated trust d.0 practical trust 12.Customer relationship management uses information and feedback to a.0 achieve customer satisfaction and loyalty b.0 enhance promotional programs c.0 build word-of-mouth networks d.0 facilitate mass customization Objective: Select appropriate communication channels. 13.A new organic food store has decided to add another brand of apples to its existing inventory. Three major contenders are under consideration. The store decides to hold a food-tasting event for its customers to sample the various brands and to provide feedback on which apples they like best and why. This is an example of a.0 quantitative research b.0 determination research c.0 soft measurement research d.0 hard measurement research 14.The language that put ideas and materials in the hands of the masses was a.0 printed b.0 electronic c.0 spoken d.0 mediated Week Four: Internal and External Persuasive Communications Objective: Create internal and external persuasive communications. 15.Rate of speaking, silence and pausing, and volume and pitch are all elements of a.0 paralanguage b.0 vocalization c.0 accent d.0 semantics 16.Which is a suggestion for effective strategic planning? a.0 Small companies should conserve resources and concentrate on achieving short-term goals. b.0 Engaging a staff employee in the strategic planning process can help facilitate workers to buy in to the plan. c.0 Strategic planning should be a top–down process. d.0 Nonprofits should not rely on outside consultants in the strategic planning process because these types of consultants seldom know enough about the agency’s specific business or audience. Objective: Use research to support persuasive business communications. 17.According to Gallo (2009), what is the best way to gain instant credibility? a.0 Use jargon and buzzwords. b.0 Be transparent and humble. c.0 Make lofty promises. d.0 Exceed designated presentation time. 18.What tool can researchers use to identify contact relationships between users? a.0 Flowchart b.0 Physical symbol systems c.0 Transactional communications model d.0 Sociogram 19.What specifically spell(s) out how the organization will achieve goals through the use of specific tactics? a.0 Mission statements b.0 Qualitative tools c.0 Quantitative tools d.0 Objectives Objective: Evaluate messages for noise. 20.Any physical, semantic, or contextual action that detracts from or distorts the receipt of a message is called a.0 issues b.0 noise c.0 the environment d.0 cognitive dissonance 21.Which of the following statements is true? a.0 Semantics is the study of the meaning of words, phrases, and texts. b.0 Semantics is the study of dictionary definitions. c.0 Semantics is the study of effect of the arrangement of words in a sentence. d.0 Semantics is the study of how words affect decision-making processes. 22.Pausing in the process of communicating a message a.0 should be avoided because it makes the receiver question the sender’s motives b.0 should be used by the sender as a means of emphasizing the importance of one’s message c.0 should be avoided because it often acts as a form of noise and thus impedes the receiver from understanding the context of the message d.0 should be used because it allows the listener time to internalize the message and make it his or her own Week Five: Evaluating Consultant Communications Objective: Evaluate the effectiveness of consultant communications. 23.According to Smith (2010), what prevents more employers from using social media? a.0 Technology issues b.0 Lack of understanding c.0 Negative comments by employees d.0 Legal concerns 24.Sarbanes-Oxley holds whom responsible for effective and efficient financial communication? a.0 Managers b.0 Accountants c.0 Consultants d.0 Customers Week Six: The Persuasive Communication Plan Objective: Design persuasive communications. 25.What theory focuses on the contexts that promote or hinder the internalization of motivation and the integration of behavior? a.0 Pseudo listener b.0 Selective perception c.0 Cognitive dissonance d.0 Self-determination 26.Before they act, people are more sensitive to messages that will help them gather and interpret information and determine whether there is a problem during what phase? a.0 Selective perception b.0 Vocalization c.0 Diversification d.0 Detection 27.What is the final stage of the process of behavior change? a.0 Implementation b.0 Decision c.0 Detection d.0 Framing Objective: Present data to various stakeholders using appropriate channels. 28.What are three components of persuasive messages that should be considered when presenting data? a.0 Message, channel, and the context b.0 Sender, receiver, and feedback c.0 Need, cost, and outcomes d.0 Benefits, appeals, and details 29.You are attending a conference where a consultant talks about the problems in IT call centers. As you listen to his problem-solution report and research data, you begin to understand why calls to your customer complaint center are not being processed in a timely manner. You are engaging in: a.0 precision listening b.0 selective perception c.0 cognitive dissonance d.0 extemporaneous thinking 30.Following the presentation of data, the decision maker goes through the information processing states, such as com/537 Final Examination Study Guide This study guide will prepare you for the Final Examination you will complete in Week Six. It contains practice questions, which are related to each week’s objectives. In addition, refer to each week’s readings and your student guide as study references for the Final Examination. Week One: Communication Styles Objective: Differentiate between styles of communication. 1.Communicating in a direct but detailed style and politely speaking up if you feel demands are unreasonable is a good approach when dealing with what communication style? a.0 Sympathetics b.0 Argumentatives c.0 Directs d.0 Systematics 2.What is an effective form of communication process using everyone in the organization as sources and channels for delivering messages? a.0 Official messages b.0 Gossip c.0 Newsletter d.0 Press release Objective: Explain the business communication process. 3.The sending of a message from a source to a receiver is a.0 transmission b.0 modeling c.0 role-playing d.0 communication 4.You want to ask your father to borrow his automobile. You begin the conversation by telling him that you made an A on the test in economics today. This is an example of a.0 intrapersonal communication b.0 contextualizing c.0 narrowcasting d.0 framing Week Two: Audience Analysis Objective: Identify internal and external stakeholders for persuasive communications. 5.Which statement is inaccurate about Thomas Friedman’s â€Å"the world is flat† concept? a.0 Globalization has leveled the playing field for emerging markets. b.0 Small companies and entrepreneurs have new business opportunities. c.0 Global needs take precedence over local needs. d.0 Technology is a key factor in globalization. 6.The leadership communication style that combines the positive characteristics of multiple approaches that may change depending on the situation to build effective relationship is called what? a.0 Dance approach b.0 Somersault approach c.0 Arrow approach d.0 Circuit approach Objective: Differentiate between types of audiences. 7.Which of the following is an example of â€Å"thinking globally but acting locally†? a.0 An organization sends employees from the home country to work in an international division to better understand the needs of that location. b.0 An international company trains local individuals to manage one of its overseas divisions. c.0 An organization sends its employers to language training classes. d.0 An organization creates a special team to manage differences between divisions. 8.Ethical approaches to leadership styles of communication include the teleological approach, which states that a.0 actions need to be measured first on short-term effects and then on the long-term outcomes b.0 actions should be judged by whether they are morally right or wrong c.0 actions should be evaluated by their long-term consequences d.0 local values should determine corporate action Objective: Analyze audience perceptions and needs. 9.On the back of the Bravo laundry detergent package, the manufacturer has published a list of cancer warning signs. Which level of persuasion does this message illustrate? a.0 raising awareness b.0 increasing knowledge c.0 ensuring acceptance d.0 changing attitude 10. On your call-back interview, you ask to see the area where you will be working if you are asked to join the company. This is an example of a.0 determining the corporate power structure b.0 making initial contact with your colleagues c.0 assessing the company’s commitment to its vision statement d.0 reading institutional culture Week Three: Developing the Communication Strategy Objective: Determine communication strategy based on corporate culture, values, and ethics of organizations. 11.Your boss always seems to make the right decisions in tough situations. When a major crisis occurs, you know he or she will guide the company in the right direction. This is called a.0 obtuse trust b.0 ethical trust c.0 motivated trust d.0 practical trust 12.Customer relationship management uses information and feedback to a.0 achieve customer satisfaction and loyalty b.0 enhance promotional programs c.0 build word-of-mouth networks d.0 facilitate mass customization Objective: Select appropriate communication channels. 13.A new organic food store has decided to add another brand of apples to its existing inventory. Three major contenders are under consideration. The store decides to hold a food-tasting event for its customers to sample the various brands and to provide feedback on which apples they like best and why. This is an example of a.0 quantitative research b.0 determination research c.0 soft measurement research d.0 hard measurement research 14.The language that put ideas and materials in the hands of the masses was a.0 printed b.0 electronic c.0 spoken d.0 mediated Week Four: Internal and External Persuasive Communications Objective: Create internal and external persuasive communications. 15.Rate of speaking, silence and pausing, and volume and pitch are all elements of a.0 paralanguage b.0 vocalization c.0 accent d.0 semantics 16.Which is a suggestion for effective strategic planning? a.0 Small companies should conserve resources and concentrate on achieving short-term goals. b.0 Engaging a staff employee in the strategic planning process can help facilitate workers to buy in to the plan. c.0 Strategic planning should be a top–down process. d.0 Nonprofits should not rely on outside consultants in the strategic planning process because these types of consultants seldom know enough about the agency’s specific business or audience. Objective: Use research to support persuasive business communications. 17.According to Gallo (2009), what is the best way to gain instant credibility? a.0 Use jargon and buzzwords. b.0 Be transparent and humble. c.0 Make lofty promises. d.0 Exceed designated presentation time. 18.What tool can researchers use to identify contact relationships between users? a.0 Flowchart b.0 Physical symbol systems c.0 Transactional communications model d.0 Sociogram 19.What specifically spell(s) out how the organization will achieve goals through the use of specific tactics? a.0 Mission statements b.0 Qualitative tools c.0 Quantitative tools d.0 Objectives Objective: Evaluate messages for noise. 20.Any physical, semantic, or contextual action that detracts from or distorts the receipt of a message is called a.0 issues b.0 noise c.0 the environment d.0 cognitive dissonance 21.Which of the following statements is true? a.0 Semantics is the study of the meaning of words, phrases, and texts. b.0 Semantics is the study of dictionary definitions. c.0 Semantics is the study of effect of the arrangement of words in a sentence. d.0 Semantics is the study of how words affect decision-making processes. 22.Pausing in the process of communicating a message a.0 should be avoided because it makes the receiver question the sender’s motives b.0 should be used by the sender as a means of emphasizing the importance of one’s message c.0 should be avoided because it often acts as a form of noise and thus impedes the receiver from understanding the context of the message d.0 should be used because it allows the listener time to internalize the message and make it his or her own Week Five: Evaluating Consultant Communications Objective: Evaluate the effectiveness of consultant communications. 23.According to Smith (2010), what prevents more employers from using social media? a.0 Technology issues b.0 Lack of understanding c.0 Negative comments by employees d.0 Legal concerns 24.Sarbanes-Oxley holds whom responsible for effective and efficient financial communication? a.0 Managers b.0 Accountants c.0 Consultants d.0 Customers Week Six: The Persuasive Communication Plan Objective: Design persuasive communications. 25.What theory focuses on the contexts that promote or hinder the internalization of motivation and the integration of behavior? a.0 Pseudo listener b.0 Selective perception c.0 Cognitive dissonance d.0 Self-determination 26.Before they act, people are more sensitive to messages that will help them gather and interpret information and determine whether there is a problem during what phase? a.0 Selective perception b.0 Vocalization c.0 Diversification d.0 Detection 27.What is the final stage of the process of behavior change? a.0 Implementation b.0 Decision c.0 Detection d.0 Framing Objective: Present data to various stakeholders using appropriate channels. 28.What are three components of persuasive messages that should be considered when presenting data? a.0 Message, channel, and the context b.0 Sender, receiver, and feedback c.0 Need, cost, and outcomes d.0 Benefits, appeals, and details 29.You are attending a conference where a consultant talks about the problems in IT call centers. As you listen to his problem-solution report and research data, you begin to understand why calls to your customer complaint center are not being processed in a timely manner. You are engaging in: a.0 precision listening b.0 selective perception c.0 cognitive dissonance d.0 extemporaneous thinking 30.Following the presentation of data, the decision maker goes through the information processing states, such as comprehension and acceptance of the message, leading to what? a.0 Feedback b.0 Suggested revisions c.0 Terminal action d.0 Vocalization prehension and acceptance of the message, leading to what? a.0 Feedback b.0 Suggested revisions c.0 Terminal action d.0 Vocalization

Great Expectations Essay

Magwitch is simply portrayed as an evil man chasing a little boy while in the Lean version we get to learn a little more about Magwitch and can empathise with him more. The 1946 Lean version incorporates both characterisation and maintaining the audience’s interest (done through dialogue rather than just one dramatic word). Therefore, I would argue it is more effective. The sound effects used in both films are dramatic and each has moments where the sounds used are more effective than the other film. For example, Lean’s film makes use of trees creaking, wind whistling, a short sharp scream and loud lonely bird calls. These sounds build up the effect of loneliness and solitude surrounding Pip. This is effective because it allows the audience to become emotionally attached to the character which makes it more dramatic when Pip meets Magwitch. On the other hand, the 1999 version of the film makes use of heavy breathing and very loud sudden bird calls. These sound effects are mote dramatic than the other film’s effects because the birds and heavy breathing are very loud and upfront rather than subtle. They really add to the scene and so I believe both the films have equally effective sound effects. A heavy use of symbolism is evident in both films. In the Lean version some symbolism used includes the book at the beginning. This represents that a story is about to be retold and the pages of the book turning suggest that the audience are being immersed into a story. The book may also be a subtle tribute to Dickens from Lean who acknowledges that the film is based on a novel. In fact, Lean tries to remain faithful to some of Dickens’ descriptions such as the horizontal lines in the sky. The shot of Magwitch’s dirty skin is also an interesting use of symbolism. This is very effective because not only does it introduce us to Magwitch’s circumstances but it also helps develop an alternate side to him. The dirt on his skin not only suggests that he is different underneath but also shows that he has been through a lot. The contrast in colouring between Magwitch’s dark hand and Pip’s pale skin also reiterates how Magwitch is more evil and Pip is vulnerable. It is very effective because it has many purposes and is done very subtly. There is also symbolism in the later film and an interesting example is the birds flying in the sky. The quick transition from Pip’s face to the flying birds suggests to the audience that something terrible is happening. The timing of the cut suggests that the birds’ caws are covering what would be the boy’s screams. There is also the symbolism in that birds are free and can fly away from trouble while Pip is limited and can not get away so easily. I would argue that there is more important symbolism that has more purposes in the Lean version because there is a tribute to Dickens and it is used to develop the characters and plotline while the later film mainly uses symbolism for dramatic effect only. One way in which the earlier version is very good is in the use of the camera. One place where it is very effective is when there is a long shot panning behind a tree in a graveyard it is possibly a point of view shot. This not only sets the scene and establishes the background due to the long-shot but also creates the feeling that the audience are hiding and watching the boy. This makes them wonder what will happen to the boy as the audience will not know at this moment whether the character whose view we are taking has good or bad intentions. There is editing where there is flicking from one shot to another and this builds tension and creates confusion. This is used in the dialogue between Pip and Magwitch to show the urgency of the situation. Between this rapid editing the shots are mainly extreme close ups of Magwitch’s face to create fear and close-ups of Pip so his emotions are very clear to the audience. The 1946 film has a lot of variations in shot however; the 1999 film mainly uses point of view and mid-shots which are interesting because they allow the audience to stay close to what is going on. Yet the variety in the Lean film keeps the audience’s interest engaged. There would not have been a choice at the time the film was made but because the film is in black and white it is often very striking as the black white and grey seem minimalist but they still strongly contrast. Lean uses the black and white to create stark contrasts in the sky and background to emphasise the eeriness and loneliness of the setting. So although he can not make full use of the colour that the later film can Lean uses the contrasts in symbolism. Overall, I would say that although both films have very good openings the earlier one has more ways that make it a better introduction to the story as a whole. Generally I feel that the Lean film has shots that allow for more characterisation and development of plot while also making the vital dramatic impact that is imperative to retain the interest of an audience. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

What is Peak Oil and what are the implications for the main transport Essay - 2

What is Peak Oil and what are the implications for the main transport modes (cars; trucks; trains; ships; aircraft) - Essay Example Geologist, M. King Hubbert had first developed the concept of â€Å"Peak oil† while he was working for Shell Ltd., an oil company. The main hypothesis of Hubbert is that production of petroleum products can only increase up to a certain point, the maximum production. After that, production will surely decline. Hubert had originally predicted in 1956 that oil production of the United States will begin to fall from the period of 70s (Nà ¤f, 2010). Though initially rejected, validity of this hypothesis had begun to gain momentum when this possibility showed signs of reality. Since then, various analysts had used the background of Hubbert to predict the peak year for world oil decline. The expected time frame for the decline is 2004 to 2008 (National Research Council, 2006). The following graph shows the initial hypothesis of Hubbert. According to current estimates, the peak year of production depends heavily on the future demand. The exact time frame has not been commonly agreed upon, but estimates claim that it is likely to happen before 2020 (Mobbs, 2005). The current estimates have suggested that assuming the world economy to grow at 3-3.5% per annum, the consumption of oil in developing countries will rise from 84 bbl/day in 2005 to 120 bbl/day in 2025. Additionally, assuming depletion of oil at 3-3.5% per annum, the current demand can only be met if 98 bbl/day is produced from sources other than the existing ones, which are almost impossible (Graefe, 2011). The peak oil debate has continued for too long and no concrete results have been reached. The ones for the notion debate that the production will always lag behind discovery and the decline is terminal (Kaufmann, n.d.). Over the last few decades, newer sites that had been discovered had shown that reserves in them are not too high and cannot be sustained for a long-term. The Kuwait oil company has also decided on using multi-cyclic models to overcome

Auditing Essay Example | Topics and Well Written Essays - 1250 words - 1

Auditing - Essay Example 1 Fixing up the date of the audit report is the other important aspect. The date should not be earlier than the probable last date of collecting all the audit evidences to support the auditor’s opinion or the last day of the field work. AU 530 has mentioned the appropriate date while delivering additional copies of the previous report as demanded by CPA. 2 Here subsequent events refer to the events that have occurred between the balance sheet date and that of the audit report. The process to identify the events that may require changes or disclosures in the financial statement can be presented accordingly. To ensure that the subsequent events have been recognized, the auditor needs to review all the processes that have been established by the management. Careful checking of the minutes of the meeting is also required. The meeting that has been held after the balance sheet date among the shareholders, board of directors and auditors is regarded here. Diminutive observation of the interim financial statement is also required. The other way of determining the subsequent events is to make inquiry of the lawyers who are concerned with litigation and claim. Even management can also be inquired to find out the events occurred after the balance sheet date. The auditor needs to be conscious regarding certain factors; namely development of any risk factor or contingencies, unusual accounting adjustments and the status of the items those are accounted on the basis of the inconclusive data. 3 Even the departments or the components of an entity that have been audited by any another auditor, should also be audited by the principal auditor. The auditor needs to observe the events those have materiality influences on the financial statements to check whether it has been accounted properly in the financial statement. 4 The responsibility of the auditor is to evaluate the appropriateness of the process of using going

Sociology involves the systematic study of human society Essay

Sociology involves the systematic study of human society - Essay Example A lot of people become engaged in different social activities and participate in different movements, events or festivities which bring people together. Globalization is a social reality of the 21st century which changed the world. Sociology is helping people accept the movement and it is encouraging greater tolerance towards diversity. Social sciences make contributions towards helping society validate a lot of commonly help assumptions. The importance of commonly held lies in that without them we would not have any knowledge, in fact questioning or proving wrong commonly help assumptions can make entire knowledge system fall apart (Uncg). The view the University of North Carolina – Greensburg depicts refers to more abstract concepts such as the universe is empirical; the universe works according to law-like principles and these laws like principles may be discovered by humans through investigative efforts. Sociology is part of the overall body of sciences and assumptions within this field also influence the body of knowledge. People tend to be curious about knowledge and many times want proof about the validity of an assumption. In the social science field whenever someone requires proof of something, there are ways to prove any assumption of theory to be true or false. Researchers can design experiments t o validate knowledge. These experiments can be performed utilizing different techniques such as observation, control groups, experimental groups, surveys and correlation (NesSmith, 21). Humans are subjected to different social interactions which provide sources of opportunities for them, but depending on the circumstance can become a constraint variable which limits access to certain experience in different people. For example an American worker which suddenly becomes unemployed may face tough times ahead. If this person lives in a city with lots of job

King Arthur Essay Example | Topics and Well Written Essays - 500 words

King Arthur - Essay Example Geoffrey also translated an ancient book titled â€Å"History of the Kings of Britian†, which was most likely highly elaborated upon in his hands. This was the first work to cover the life of King Arthur in much detail. It was taken as truth until around the 17th century. Modern historians trace much of the content of Geoffreys â€Å"History† to Celtic mythology and other Breton writings, as well as some historical works tying the content back to actual events of the time period. â€Å"Life of Merlin†, another of Geoffreys writings, was both written and placed into the timeline after â€Å"History of the Kings of Britian†. However, since Merlin appeared in the original â€Å"History† as well, his role was made more mythical by extending his lifespan to an impossible degree. Geoffrey did this in order to make the events in â€Å"Life of Merlin† and â€Å"History† agree with each other, even though it is most likely that the Merlin from â€Å"History† and the Merlin in â€Å"Life of Merlin† were two different people. As a reward for his work, Geoffrey was first named Bishop of St. Asaphs and then Archbishop Theobald. However, he was unable to fill this role well due to the Welsh revolution that was taking place. In addition, he died shortly after being named Archbishop, and was never really able to enjoy being elected to the position. I selected this reading because it is more interesting for me to learn about real historical figures and the background of the stories than it is to study the life of characters that never existed. Geoffrey of Monmouth is the man responsible for the popularity of the Arthur stories we know and love today; this alone makes him worthy of further study. This reading attempts to be as historically accurate as is possible. There are probably errors, given the scarcity of records that remain about Geoffrey of

Pheromones Essay Example | Topics and Well Written Essays - 2000 words

Pheromones - Essay Example Pheromonal communication elicits physiologic and behavioural changes in the subject affected. Pheromones were initially studied in insects, where they have an established role as proven by scientific research. Limited sensory development in insects as compared to mammals necessitates the presence of some communication mechanism by which they can exchange information. Pheromones are the substances which perform this function. The complex manner in which ants, termites, honey bees, bugs and other insects organise their daily life without any verbal communication is a definite clue to the presence of pheromones. All insects have a highly organised pattern of social interaction as well as a well defined reproductive pattern which are guided by pheromones. According to an online article by Pines Maya of the Howard Hughes Medical Institute, the first pheromone ever to be identified (in 1956) was a powerful sex attractant for silkworm moths. It was isolated over a span of twenty years by a team of German researchers. After removing certain glands at the tip of the abdomen of 500,000 female moths, they extracted the compound. Miniscule amounts of this compound elicited excitement in the male moths exhibited by fluttering of their wings. This clear sign that the males had sensed the attractant enabled the scientists to purify the pheromone. The compound was purified subsequently and was named "bombykol" for the silkworm moth, Bombyx mori from which it was extracted. There are enough visibly apparent instances of evidence of the existence of pheromones in our daily life when we observe insect behaviour. Bees and wasps home in to the precise location of their hives; ants leave a trail for others to follow, and the butterflies locate members of the opposite sex during flight. Pheromones are predominantly volatile compounds detected by the sense of smell but sometimes can be liquid contact chemicals (Gullan P.J. et al). They are secreted from the exocrine glands derived from the epidermal cells. Classification of pheromones in insects is based upon five categories of behaviour associated with sex, aggregation, spacing, trail forming and alarm. Sex pheromones are usually secreted during the breeding season by the female which attracts the males. Aggregation pheromones cause insects of both sexes to crowd around the source of the pheromone. Spacing pheromones are anti aggregation and are secreted to repel further arrivals of the species when a particular spot is saturated with the species or the food source is exhausted. Trail marking pheromones are volatile and short lived chemicals that evaporate within days unless reinforced. They are used by social insects like ants to mark the trail to the nest or food source. Alarm pheromones are volatile, non persiste nt compounds that are secreted by insects during aggression by a predator or any other calamity which may affect the nest. They induce protection behaviour by collection or aggregation of the affected species such as bees. The presence and significance of pheromones in higher species in the ecological order has been well documented but the role played by them in human beings has been full of claims, counterclaims and controversies. Social as well as sexual behaviour in the quadruped mammals is strongly influenced by the sense of smell. Territory marking is a prominent feature in animals like lions, tigers and dogs. Such animals can detect the presence of another male by the

Mercedes Benz Essay Example | Topics and Well Written Essays - 4000 words

Mercedes Benz - Essay Example The growth of this particular car has not only altered the popularity and mechanics of the car. It has also enabled the identity of the company and the brand to build a stronger reputation and to create the necessary components to creating the ideal car for a specific social group. The result is the brand image being able to enhance the growth and strengths of the company while attracting a specific type of consumer to the car. This paper will examine the brand performance of the car as well as how it is continuing to affect the performance of the company. Overview of Mercedes Benz The Mercedes Benz is often referred to as a luxury car and is noted as an international car that carries style and class. The manufacturer is based in Germany and is noted for making cars, buses, coaches and trucks. The primary company is Daimler AG with the Mercedes Benz being a division of the company, specifically because of the style and make of the car. The first car was built in 1926 by Karl Benz but links back to 1886 with Kent Benz’s first introduction of the automobile. This particular model was combined with the Mercedes, created in 1901 by Wilhelm Maybach, both which were combined and patented in 1926 for the Mercedes Benz model. The first features which were noted included the approach to safety with the model as well as the approach of using the latest technology for the vehicle. The introductions which were initially created have led to the automobile becoming one of the most popular and distinguished vehicles as well as the oldest model that is still made and up graded with cars today (Mercedes Benz, 2011). The Mercedes Benz is not only noted for the different components with the history but has also developed a strong reputation which has led to growth within the branch of the company. There are currently three divisions of the Mercedes Benz, including the AMG, McLaren and Studebaker – Packard. The difference between each of these is based on the car production which is offered as well as the designs which are used. The main company is the AMG, which consists of the older make and model. The McLaren expanded this into the luxury vehicles that are based on sports cars and specialized engines which can be used for racing. The third branch, Studebaker – Packard, was in existence until 1986 and consisted of the US division of the company and car models which were used. Each division is noted for the high – quality materials which are used with factories being placed in over 10 regions throughout the world, all which lead t o the cars being rated above average and five star quality. The innovations that are combined with this include upgrades to engines, fuel efficiency, safety cell construction, traction control, electronic stability programs and power engines. This has allowed the Mercedes Benz to keep a strong reputation with innovation and safety as the main features that are associated with the car (Mercedes Benz, 2011). Competitors The competitors that are associated with the Mercedes Benz have the same approach to innovation, safety and a high – quality, luxury car that is used. BMW, Audi, the Porsche, Cadillac and Lexus are the top five competitors that Mercedes Benz is known to compete with. Currently, the BMW and Mercedes Benz are fighting for the top award in luxury vehicles at an international level. However, the Porsche and Audi are well – known through various social circles as being of luxury and containing specific features that are able to compete with the high –

Southwest Airlines Strategy Essay Example | Topics and Well Written Essays - 1500 words - 4

Southwest Airlines Strategy - Essay Example Under the circumstances, the case is primarily concerned with how SWA manages to keep its HR strategy in synchronization with the business strategy of maintaining the fastest turnaround when the external pressures change. Â  Southwest Airlines has fought challenges since its inception and it exists despite the regulated and protected markets (Pfeffer, 2005). Initially, competitors tried to ensure that SWA was not allowed to fly at all but since this effort failed, there were restrictions imposed on SWA to fly out of Dallas-Fort Worth international airport. SWA was restricted to fly out of the newly-constructed Love Field. They were allowed only short-haul, point-to-point flights to close-in airports. SWA was not a member of any of the big computerized reservation systems, used no unique process technology, and was essentially a low-cost no-frills airline. Despite all these constraints and restrictions, the airline attained success which is primarily due to its highly motivated and productive workforce. They have fewer employees per aircraft, fly fewer passengers per employee and have more available seat miles per employee. Because of the highly motivated workforce, its turnaround time is much less c ompared to competitors which also enhances its productivity in terms of equipment utilization. SWA has achieved the Triple Crown (best on-time performance, fewest lost bags, and fewest passenger complaints—in the same month) nine time, which is a rare feat.

Analysis of Two Learning Environment Designs Essay

Analysis of Two Learning Environment Designs - Essay Example The authors conducted a literature review on the significance of working memory and cognitive load on learning performance of students and how the use of multimedia enables the learners to improve their learning by reducing the extraneous cognitive load on the part of the learners. It also discussed the impact of short- and long-term memory in solving problem-based cases, the effects of problem types on students’ thinking process. Based on the literature gathered, the authors conducted a research study to test 3 hypotheses: (H1) participants in synchronized interactive multimedia will outperform unsynchronized interactive media in solving multiple rule-based problem-solving; (H2) Synchronized and unsynchronized multimedia could affect learners’ spatial ability and performance; (H3) demographic factors could affect learners’ ability to solve problems. Study result confirms that all three hypotheses were true.

Handicaps and Special Needs Essay Example for Free

Handicaps and Special Needs Essay Handicaps and Special Needs people are those who are not considered â€Å"normal† because of their physical (blindness), mental (mental retardation), motor (unable to walk properly) or Auditory Perception Disability (â€Å"difficulty distinguishing subtle differences in shapes, reversing letters like d and b or p and q, or confusing E and 3. ). Disability can be mild or severe. Because of their disabilities they may be unable to perform tasks, even simple routine ones like eating, walking or taking a bath without assistance from others. Assistance may be in the form of help extended like when a sibling will help a blind brother reach certain destination by holding his hand or in the form of modification to accommodate their disability like schools for mentally retarded children were specially designed in a manner that mentally impaired person are able to grasp certain lessons. Disabilities may be acquired at birth or certain period of life when they meet accidents or developed illness. This essay will discuss on three examples of handicapped and special needs. One example of handicap as cited above is blindness (physical disability). Blindness of course means that a person is unable to see. It is much easier to guide and assists a person who is not blind from birth. By then he already knows a lot of things, he knew the color red or how a tree looks or he can distinguish a cow from a lion without the necessity of touching. He can easily roam around the house or other familiar places without any assistance. For a blind person at birth, on the other hand, it may be difficult at first because they had never seen the things around them so they do not have any mental picture. For them, touching, listening and tasting are essential for learning (â€Å"Blindness† 1995). He never knew what circle is before so his hands need to touch a circle. In the case of Helen Keller, the famous blind woman, Anne Sullivan taught her what water was by letting water run down to her hands. To help them learn alphabet, Braille was invented wherein the letters were represented in the form of dots. With patience and perseverance however, a blind person, even those born blind, are able to live and enjoy a normal life with minimum assistance from others. An example of people with special needs is the autistic (learning disability). Medical experts classify Autism as a developmental disorder caused by the defective functioning of the brain. This disorder is characterized by failure to interact socially (do not play with other kids), failure in the use of language (inability to learn to talk) and engaging in repetitive and obsessive behaviors (playing with a certain toy for hours or constant twirling and turning). Autistic persons have limited interests and activities and they usually unable to understand emotional signals like anger or sadness and they do not respond when their names are called. If parents are observant they can detect that their child is autistic even as young as 18 months. Their early warning signs are their inability to make eye contact or respond to cooing appropriately like most babies do. Other signs that a child is autistic are: repetition of certain words or phrases when they are frightened or disturbed, pulling of their hair to mean that they are hurt or withdrawal from interaction with others, even with parents; they prefer to be alone and to â€Å"create their own world†, whatever that may be (â€Å"Pervasive† 2007). Parents of these children needs to be educated how to respond properly to this children and therapy and speech instructions are often recommended for an autistic person. Specialized schools are also available for them. A third example of handicapped is motor disability due to inability to use certain muscle groups resulting to difficulty in walking, running or climbing (motor disability). This may be a mild from of disability and wherein muscle therapy or medication is needed to cure the problem (An Introduction† p. 2). The aim of any normal person is to make living and working accessible for these types of people so that they also will be afforded opportunities for normal living. References â€Å"An Introduction to Special Needs†(2007). Retrieved October 1, 2007 from http://serch. cofc. edu/special/IntroductionToSpecialNeeds. pdf â€Å"Blindness†(1995). Kids Health. Retrieved October 1, 2007 from http://www. kidshealth. org/kid/health_problems/sight/visual_impaired. html â€Å"Pervasive Developmental Disorder†(2007). National Institute of Neurological Disorder and Stroke. Retrieved October 1,2007 from http://www. ninds. nih. gov/disorders/pdd/pdd. htm#Is_there_any_treatment

My Sisters Keeper | Summary

My Sisters Keeper | Summary Andromeda Anna Fitzgerald: Anna was born with the purpose to safe her sister Kate, now she is thirteen and she doesnt want to do it anymore so she decides to sue her parents for the rights to her own body. Anna is a girl that always wanted to learn new things, she also played hockey on a high level but because she had to help Kate she couldnt continue playing. She also loves astronomy just like her father. Sara Fitzgerald: Sara is the mother of Kate, Jesse and Anna and she would do anything to safe Kates life. When Anna sues her she doesnt understand why and she is afraid that Kate will die without Annas help. Sara is a woman that tries to do the best thing for all of her children but not always in the right way. For thirteen years all of her attention goes to Kate, and her other children suffer the consequences. She also is a former lawyer and she decides to defend her self in Annas lawsuit. Brian Fitzgerald: Brian is Kate, Jesse and Annas Father. When Anna sues him he understands her, and he helps her understand why it is so important for her to help Kate. Brian is a man who likes to keep things cool. He always looks at the situation with a positive mind, and he tries to make the best out of it. Sometimes he goes up on the roof at the fire station (Brian is a fire man) and looks at the stars with his telescope. Jesse Fitzgerald: Jesse is Kate and Annas older brother who nobody pays attention to. His parents are to busy with Kate, and Anna is to busy with her lawsuit. He outs his emotions through pyromania. With these actions he hopes that someone notices him. Jesse looks like he is a tough and cool guy but in reality he is scared. Scared to loose his sister and scared to loose his family. Campbell Alexander: Campbell is the lawyer Anna has hired to help her with her lawsuit. He didnt want to help her at first but when he got to know her and her situation he gave it a shot. Campbell is a man who has a big secret but is too ashamed to tell anyone. But when something goes wrong in the courtroom everyone finds out his secret. Julia Romano: Julia is Annas guardian ad litem (legal guardian) and an ex girlfriend of Campbell Alexander. As they work on the case together their love grows again and they end up getting married. She lives in an apartment with her sister and loves her work. C. Summary Kate Fitzgerald was diagnosed with leukaemia at the age of two. The doctors said Kate needed a bone narrow transplant as soon as possible but no family member seems a match, not even Jesse Kates brother. Brian and Sara, Kates parents, try everything they can, but nothing seems to work. Than the doctor finds a solution, but not a common one. He suggests that Brian and Sara should have an other child, but not just a child, a child that is the perfect match for Kate. This is how Anna was born, she was engineered to save her sisters life. For thirteen years now Anna put up with all the transplants and operations because her parents asked her to and she wanted to help Kate. But when Kate needs a kidney transplant Anna is done. She doesnt want to do it anymore and she decides to sue her parents for the rights to her own body. She hires the famous lawyer Campbell Alexander, though he doesnt believe in her case right away he decides to take it. Because Anna is sewing her own parents she need s a legal guardian to make decisions for her and to look how Anna is treated at home. This legal guardian is Julia Romano, an former girlfriend from Campbell Alexander. Eventually Anna wins the lawsuit and Campbell is now her guardian, but than something horrible happens and everything changes. D. Biography of the author Jodi Picoult was born May 19, 1966 in Nesconset, Long Island. Jodi has written fifteen best selling novels, which include my sisters keeper. Jodi studied creative writing at Princeton, she had al lot of jobs before entering Harvard to get a masters in education. She married Tim van Leer, whom she has known from Princeton. Now Jodi lives in New Hampshire with her husband, three children and all of there animals. E. Personal response, answer the questions 1. Did you like the story or not? I loved the story. I love stories where theres a lot of drama involved. And this story has enough of that. I also really liked the idea. I dont think that anyone could write a story like this and write it so realistic when it didnt happen to themselves, but Jodi did and I admire her for that. 2. What was it that you did or did not like? What I liked about the book was that not everything was about drama and death and problems, there where also a lot of fun parts, like the completely different story about Campbell and Julia. It fits perfectly in the book but it isnt about Kate and her family. 3. Choose one action of the main Character and explain: When Kate is in the hospital to get her chemo, she starts talking to the boy sitting next to her, his name is Taylor Ambrose and he also has Leukaemia. They started to talk about chemo and how it sucks that they have leukaemia but that life goes on. When Taylor is done with his chemo he asks for Kates phone number and they make plans for the next day. Why you would have done the same. I dont know actually. I dont know if I would be in a lot of pain or if I would even have that much courage, but Kate thought what the hell and just did it, and maybe I would do the same thing but for now Im not sure. Why you would have acted differently and how If wouldve done it, I wouldve done exactly the same thing. It is a subject that they both relay to and they both have to live with, so why not make life a little better and get a date. The sources I used: http://en.wikipedia.org/wiki/Jodi_Picoult http://www.jodipicoult.com/ http://www.fantasticfiction.co.uk/p/jodi-picoult/

The Video Game Console Market Marketing Essay

The Video Game Console Market Marketing Essay The video game console market is a fast growing market. Sonys PlayStation 3 competes together with Nintendos Wii and Microsofts Xbox 360 for the market leader position. Compared with these competitors, Sonys PS3 includes the newest technologies and provides the highest variety of functionalities. Therefore, Sonys strategy is to target customers who focus on high technologies and multimedia-entertainment. However, this involves that the PS3 competes not only with console manufacturers, but also with other multimedia producers such as PC manufacturers. Due to the fact, that the Sonys PS3 will be quite expensive, the console will be available in a premium edition and in a cheaper basic edition. Considering the distribution of its PS3 games, Sony tries to change its traditional supply chain by providing an Internet platform, where users can download games. This results in saving costs and a faster distribution. Furthermore, the most important marketing tool is the Internet for promoting the PlayStation 3. Blogs, MySpace, YouTube and other kind of websites enable an area-wide promotion of the game console and especially, it is done by consumers. Another important tool is the official website, which offers among others information about the console and about available games. Additionally, Sony promotes its PlayStation 3 together with a meaningful slogan, which differs between Europe (This is living) and U.S. (Play Beyond). Finally, Sonys financing objectives are to sell 15 million exemplars in the first-year and to achieve total sales revenue of $8.25 billion. Its marketing goals are to sell more than 100 million exemplars in the long-run and to become the market leader. Table of Contents Executive Summary 1 1 Situation Analysis 2 2.1 Current marketing environment 2 2.2 Current Product Line 2 2.3 Product Analysis 3 2.4 Target Markets 3 2.5 Competitive Analysis 5 2.6 Product/Market Analysis Tools 5 2.7 SWOT Analysis 8 3 Objectives 8 4 Competition 9 4.1 Game console industry 9 4.2 Direct competitors 9 4.3 Market concept of competition 11 5 Product Unique selling proposition 12 6 Distribution 12 6.1 Supply chain 12 6.2 Next generation supply chain 14 6.3 Business Models 15 7 Marketing Strategy 16 7.1 AIDA 17 8 Marketing Mix Strategy of 4 Ps 18 8.1 Product 18 8.2 Price 18 8.3 Place 19 8.4 Promotion 19 9 Financial projections 19 10 Implementation controls 20 Situation Analysis Current marketing environment The video game console market is highly influenced from its demographic and technological environment. The worldwide population is growing and more and more people have a strong need for entertainment. Many people require something against boredom in their free time. Furthermore, the technology environment creates a variety of new functionalities which are almost unlimited. According to Moores Law, processor speed and memory capability reduplicate almost every 18 months by constant prices. Additionally, technologies such as High Definition TV provide a new way of entertainment consumption. Finally, another important influence in peoples behavior is enabled by the Internet. Its introduction was a milestone of the new economy. It allows finding almost any required information and enables worldwide communication as well as interaction and it simplifies doing business. Current Product Line Before we describe the features and functionalities of Sonys new video game console, the PlayStation 3, we would like to give a short overview of the companys current home video game line: PlayStation (PS1) The Sony PlayStation is the companys first video game console and was produced in the mid-1990s. It belongs to the fifth generation of video game consoles and provides a 32-bit processor. Furthermore, the PlayStation was the first game console that reached the 100 million mark. PlayStation 2 (PS2) Sonys PlayStation 2 is part of the sixth generation era and was released in 2000. Besides its 128-bit processor, it was the fist video game console that provides DVD playback functionality. It placed first in number of units sold in its sixth generation of video game consoles and it became the fastest selling and most popular game console in history, with over 110 million units shipped worldwide by November 2006.  [1]   PlayStation Portable (PSP) Sonys PlayStation Portable was the companys first handheld game console released in 2004. Besides playing games, it also provides different functionalities such as playing music, watching videos, viewing pictures and using Internet applications. Nowadays, the PSP is the main competitor of Nintendos Game Boy and Nintendo DS. Product Analysis The Sony PlayStation 3 (PS3) is the seventh generation video game console and the third in Sonys PlayStation series. The console was launched in North America and Japan in November 2006 and is yet expected to be launched in Europe by March 2007. The reason for its delay in Europe is a shortness of supplies with parts of the Blu-ray drive. The console offers high-end technology and it has been described as an engineering masterpiece because of its promising specification and use of new technology.  [2]   Furthermore, the PS3 will be available in two different editions on the one hand, a basic edition with a 20 GB hard disk drive (HDD), and on the other hand a premium edition with 60 GB HDD. Nevertheless, both editions will have key elements such the Blu-Ray Disc for High Definition movies, the Cell chip, Giga-bit Ethernet for high speed Internet-connection, and an HDMI connection for optimum output on HDTV. Compared with the basic edition, the premium edition will provide some extra features like support for multiple external memory storage devices (Memory stick, SD) and Wireless connectivity. More information about the specification can you find in the Appendix. Furthermore, Sonys newest game console provides a Linux operating system and some Internet applications such as an Opera Web browser and multiplaying functionality. Finally, another feature of the PlayStation 3 is the backward compatibility to Sonys previous video games for PS1 and PS2. Target Markets The following section should provide an overview of Sonys target market and of its targeted customers. Target market approach In our opinion, Sony should use a segmentation approach as their general strategy to reach targeted customers. Although mass-marketing would create the largest potential market, which leads to the lowest costs and results in lower prices or higher margins, we propose segment marketing because it can create a more fine-tuned product offering and price for the target segment. Moreover, this approach enables to select more easily the best distribution and communication channels, and to have a clearer picture of the main competitors.  [3]   Segmenting consumer markets Cultural distinctions, different needs and demands of individuals, and diversities in customers buying behaviours require market segmentation of companies to satisfy their customers effectively. Thereby, the market can be divided in geographic, demographic, psychographic and behavioural segmentation variables and the company can focus on target segments which it wants to attract.  [4]   According to Sony, the main geographic segments of the PlayStation 3 consist of the Northern America market, the Japanese market and the European market. When Sony released his first video game console PlayStation in 1994, the companys main focus was on the marketplace from 12- to 17-year-old boys. But nowadays, Sonys demographic segmentation divides the market of the PS3 in male and female, old and young players and expands its business vastly to a mainstream entertainment.  [5]  The PS3 offers a multifaceted repertoire of video games which includes something for everybody. Theres not merely one game to ultimately define the PS3 platform, but rather different must-have games for different segments of consumers. Additionally, an important and profitable demographic segment could be the college market because according to a study by Anderson Analytics GenX2Z only 26 percent of students report not playing video games.  [6]   Furthermore, Sony concentrates on a strong customer loyalty status in the behavioural segment. Besides its popular brand and the high reputation of its products, the company tries to win over its former consumers by the implementation of a backward compatibility which enables to play video games from its previous video game consoles (PlayStation 1, PlayStation 2). Finally, one of the important target segments of the PS3 involves consumers who require high technology. The company is convinced that its consumers desire and want to get the best out of the best. Characteristics of the targeted customers / product uses As already mentioned, Sonys targeted customers want to have the newest technologies and functionalities. Moreover, they need an entertainment system which provides functionalities such as viewing pictures, movies or listening music. The Playstation 3 can fulfil all this particular requirements and reach therewith a lot of different customers. First of all, video game players can use the console, because it provides high technology and a lot of different available games. Furthermore, movie lovers can use the PS3 because it involves a DVD drive and also allows watching movies in High Definition with its Blu-Ray drive. Moreover, customers can use the game console to see pictures from their last holidays easily by inserting their memory card in the included card-reader. Finally, customer can use the console to surf in the Internet or to use it instead of a computer, because its Linux operation system provides similar functionalities. Summarized, all members of a family can use the PlayStation 3 for different needs. For instance, children play video games during the day and when the father arrives, he uses the PlayStation to read his emails. Thereafter, the mother inserts the SD card in the PS3 and shows him the pictures from her trip to Stockholm last weekend. And at the evening, the whole family watch a movie together. This multimedia functionality provides the biggest benefit for the PS3s consumers. Purchasing process Some customers make their decision which game console they want to buy dependent from the number of available games. Not only the functionality and technology, but also the variety of games can be important for the decision-making process of customers. Therefore, the company has to offer information about the games which will be available for its game console. The primary channel for providing such information would be the official webpage. Furthermore, the final end-user of the game console is not always responsible for the purchasing process. For instance, sometimes parents purchase the game console for their children, and therewith another party is involved in the purchasing process. Market size estimations The number of consumers in the video game console industry increased continuously during the last years. Due to the fact, that game consoles of the newest generation are comparable with an entertainment system, we estimate a market size of 400 million potential users in Europe if everybody would buy the product. Considering that one product would be enough for a family, our final estimation of potential consumers will be 100 million in Europe. Furthermore, a forecast report of PricewaterhouseCoopers has shown that by 2010, the worldwide video game market will grow to $46.5 billion, at an average 11.4% compound annual rate.  [7]   Competitive Analysis Nintendo and Microsoft are the main competitors of Sony in the video game console industry. Considering the seventh generation, Sonys PlayStation 3 compete with Nintendos Wii and Microsofts Xbox 360. These two consoles were released world-wide in November 2006 and November 2005 respectively.  [8]   According to a study of the NPD Group about the best-selling video game consoles for December 2006, the Xbox 360 sold 1.1 million units, the Wii 604.2 thousand units and the PS3 490.7 thousand units. However, the PS3 sales figures include only the U.S. and Japan market, where it is released already. More details about the competition situation will be discussed in chapter 4 Competition. Product/Market Analysis Tools Product Life Cycle According to Sonys previous game consoles, the PlayStation 3 should have a 10-year product life-cycle. Its state-of-the-art technology involves that the usage of the PS3 resources and technology are just at the beginning and can fulfil all game requirements in the next years.  [9]   The product life-cycle consists of four different stages: Introduction: At this stage, the sales growth increase slowly when the product is introduced to the market. In Europe, the PS 3 is already located in the middle of this stage, because many game-console lovers and fans have ordered the PS 3 in advance to become one of the first consumers after its release in March 2007. For instance, a new PS 3 is pre-ordered almost each 20 seconds in Great Britain.  [10]   Growth: At this period, a market acceptance of the product is recognizable and the number of sales units increases. First-users report about the product positively and other consumers are becoming curious. Maturity: A slowdown in sales growth will be at this stage because the product has achieved acceptance by most of the buyers. Decline: Most of the potential buyers have already the product and therewith the number of sales declines. Figure 1: PlayStations Product Life-Cycle Different marketing strategies are necessary for each stage of the product life-cycle. We will discuss our recommended strategies in7 Marketing Strategy. Due to the fact, that the PlayStation 3 was already released in Japan and U.S., Figure 2 shows that the PlayStation 3 is located in a higher position compared with Europe. Figure 2: PS3s Product Life-Cycle in Japan and U.S. After shortness of supplies and an enormous rush demand in Japan and in the United States after the release in November 2006, a kind of stagnation is visible in these both markets today. Vendors report that a large contingent of the PlayStation 3 is still available in their shops.  [11]  Although Sony sees the reason for that in its optimized supply chain, the company has to consider new marketing strategies to increase its sales. The Boston Consulting Groups Growth-Share Matrix In the following section, we would like to analyse and classify Sonys game console product portfolio by profit potentials. Therefore, we used the Boston Consulting Group approach presented by Kotler.  [12]   Due to the fact, that the PlayStation 1 is not be sold anymore, we didnt regard it in our analysis. Figure 3: BCGs Growth-Share Matrix for Sonys game console product-line First, we placed the PlayStation Portable in the Question marks sector, because the market of game handhelds is still growing and as the strongest competitor of the market leader Nintendo DS, the relative market share of the PSP increases. Therefore, Sony has to spend a lot of money in the development and advertising of the PSP to keep up with the fast-growing market, and to overtake the market leader. Additionally, we also placed the PlayStation 3 in the Question marks sector, because the market of the seventh generation video game consoles is still increasing and it is not visible already if the PS 3 will take the position of the market leader. Finally, we located the PlayStation 2 in the Cash cow sector. The PS2 has a falling market growth rate after the release of the next generation game console. Nevertheless, it is still the market leader in its generation and it achieved higher sales units (1.4 million) as the Xbox360 (1.1 million), Nintendo Wii (604.2 thousand), and the PlayStation 3 (490.7 thousand) in December 2006.  [13]  According to the 10-year product life-cycle, the PS2 is in the decline stage and will stay in the market for the next 3 years yet. SWOT Analysis The SWOT analysis is the overall evaluation of a companys strengths, weaknesses, opportunities, and threats.  [14]  It is used as a framework to help an organization develop its marketing strategy. Thereby, strengths and weaknesses are internal factors which can be controlled by an organization, whereas opportunities and threats consist of external factors which are uncontrollable by an organization. Figure 4: SWOT analysis for Sonys PlayStation 3 Objectives Sonys financial objectives are to: Achieve first-year total sales revenue of $8.25 billion, based on an average price of $550 per unit. Sonys PlayStation 3 marketing objectives are to: Achieve a first-year unit sales volume of 15 million, which represent a projected market share of 25 percent. Increase second-year share to 40 percent and become the market leader. Sell more than 100 million units in the long-term. Arrange for distribution through the leading electric, video games and computer retailer in the top 100 and establish an Internet platform. Competition Game console industry According to the industry concept of competition presented by Kotler  [15]  , an industry is a group of firms that offer a product or class of products that are close substitutes for another product. The structure type of the video game console industry is an oligopoly, because the Japanese Nintendo and Sony, and the U.S. Microsoft dominate the market. Particularly, the structure is a differentiated oligopoly, because only few companies producing products partially differentiated along lines of price and features. Furthermore, the console industry is characterized by large cost of barriers to entry according to Porters model of five competitive forces. It may cost up to $2 billion to develop a competitive console platform and returns on investment may take several years.  [16]   Furthermore, these three console manufacturers have a similar business model consisting of the following three income flows: Hardware sales Sales of own software/games Licences fees from other software/game developers that use the console platform Finally, Nintendo, Microsoft, and Sony compete on a global basis with core markets in Japan, Europe and in the United States. Direct competitors The following section compares the direct competitors Nintendo, Microsoft and Sony with regard to their products, prices, sales units and game range. Product differentiation First of all, the following table shows the particular specification of each game console: Nintendo Wii Microsoft Xbox 360 Sony PlayStation 3 First publication 19 November 2006 (USA) 22 November 2005 (USA) 11 November 2006 (Japan) Processor IBM Broadway PowerPC (729 MHz) Tri-Core Xenon PowerPC (3,2 GHz) PPC Cell PowerPC (3,2 GHz) Graphic chip ATI Hollywood (243 MHz) ATI Xenos (500 MHz) nvidia RSX (550 MHz) Drives Own format (Wii and GameCube) CD, DVD (external HD-DVD drive available) CD, DVD, Blu-ray Maximal video quality SDTV = 480p (NTSC) or 576p (PAL/SECAM) HDTV = 480p 720p 1080i/p HDTV = 480p 720p 1080i/p (supports HDMI) Back. compatibility yes yes yes HDD 20 GB 20 GB / 60 GB I/O USB 2.0 (x2), SD USB 2.0 (x3) USB 2.0 (x4), PE: MemoryStick, SD CompactFlash Communication IEEE 802.11b/g Ethernet Extra feature: Wlan-Adapter Ethernet, Bluetooth 2.0, Wireless Controller, IEEE 802.11b/g (only premium edition) Furthermore, both competitors of Sonys PS3 provide an internet platform: Microsoft: Xbox Live Arcade Xbox Live Arcade (XBLA) is an online service that is used to distribute video games to Xbox 360 owners. Thereby, Microsoft offers an Xbox Live Marketplace, a virtual market place, where consumers can download movie and game trailers, game demos, Xbox Live Arcade games, gamer tag images, and Xbox 360 Dashboard themes.  [17]  The consumers can pay with Microsoft Points, which can be purchased by credit cards. Nintendo: WiiConnect24 It allows distributing content such as software patches and updated game contents while the Wii is on stand-bye.  [18]   Price strategy Nintendo offers the cheapest price in the game console market. Therefore, the company dispense with some extra features such as DVD drives or HDTV quality. Contrary, Sonys PlayStation 3 offers the newest technology with a plenty of accessories, but also the highest price. The following list shows the current prices in January 2007:  [19]   Nintendo Wii Microsoft Xbox 360 Sony PlayStation 3 Ca. 250 à ¢Ã¢â‚¬Å¡Ã‚ ¬ 300 400 à ¢Ã¢â‚¬Å¡Ã‚ ¬ (HDD-drive costs 200 à ¢Ã¢â‚¬Å¡Ã‚ ¬ extra) Basic edition: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ Premium edition: 600 à ¢Ã¢â‚¬Å¡Ã‚ ¬ Market share in Japan and U.S. The following figures show how many game consoles each of the manufacturers has sold in Japan and U.S. during the last months:  [20]  21 Whereas Nintendos Wii was the market leader during the Christmas time in Japan, Microsofts Xbox 360 could sell the most units in the United States. Games An important criterion for buyers is the volume of games which are available for each game console. At the moment, Microsofts Xbox 360 consists of 82 exclusive games and 132 cross-platform games. In contrary, Nintendo offers 55 exclusive and 96 cross-platform games for its Wii. For Sonys PlayStation 3, 43 exclusive and 77 cross-platform games are planned. Figure 5: Available games for each console (Source GAMEZONE)  [22]   Market concept of competition Due to the fact, that the PlayStation 3 is more a multimedia centre than only a game console, we have to consider more competitors as only game console manufacturers. Therefore, we used the approach of Rayport and Jaworski to identify direct and indirect competitors by mapping the buyers steps in using the product.  [23]  The following figure shows the PS3s direct and indirect competitors: Figure 6: Competitor Map Sony PlayStation 3 Summarized, Sonys PlayStation 3 competes not only with other video game console companies, but also with PC manufactures and other high technology producers. Sonys PS3 offers besides a Linux operating system a plenty of functionalities such as Internet to attract previous PC users and to expand its market. This approach is comparable with Coca-Cola which identifies milk, coffee, tea, and water products as its main competitors.  [24]   Finally, Figure 7 shows Sonys market position with regard to technology and price compared with its video game console competitors: Figure 7 Market position of the main video game consoles Product Unique selling proposition The unique selling proposition is a marketing approach to promote a products benefit and to convince customers that the company can deliver it. For Sonys PlayStation 3, the main benefit, especially compared with its competitors, is its functionality as a multimedia centre and its state-of-the-art technology. Nevertheless, Sony has to consider that its targeted consumers are located in different market segments with different demands and wishes. Therefore, the company has to develop different unique selling propositions. First considering the video game hardcore fans segment, these costumers want to have the best and newest technology. Due to the fact, that the PS3 fulfil these requirements at best compared with its competitors, Sony should promote this in its advertisements, especially in game magazines. Furthermore, Sony wants to attract also middle-age consumers and families. The most benefit for these customers is to use the PlayStation 3 as a multimedia system which offers a variety of functionalities. Therefore, the company should focus on its multimedia range. Summarized, the companys unique selling proposition should consist of newest technology and multimedia-functionality. To emphasize this, Sony uses a short slogan after every mention of its products. In the United States, Sony evokes the following slogan: Play Beyond. People should associate therewith that the PS3 is not only a game console which enables playing video games, but also a system which allows playing in High Digital quality and getting a feeling of reality. Furthermore, the PS3 offers more than playing video games, it is a multimedia system that can be used for different pleasures such as Internet surfing or watching movies that can also be interpreted as a kind of playing. However, Sony uses a different slogan for the European market. The reason is that people with few English skills will not understand the impact of Play Beyond or will be interpreted wrongly. Therefore, Sony uses the following slogan in Europe: This is living. The slogan is really simple and uses words which can be understood by not English-speakers. Consumers can associate that the PS3 delivers a kind of living standard and ensures to enjoy living. Furthermore, its a relation to PS3s multimedia functionalities which are desired for every household these days. It emphasizes that the game console is the core of living room entertainment. Distribution Supply chain With the video game industry being the fastest growing sector of the growing entertainment industry, the industrys revenue has now reached $26 billion in annual revenue and there is currently no indication of decline in the industry. So, in order to identify how the revenue is distributed, its essential to look at the supply chain of the entire PS3 business. As seen in the supply chain, there are opportunities in many aspects of the console business, coming from the actual console sales as well as extras such as games. Figure 8: Original supply chain for video games.  [25]   The customers, as identified by our segmentation analysis table, are at the end of the supply chain, and their consuming of video games are distributes across several actors. Additionally, the most known among the actors are of course the hardware manufacturers, which include Sony, Nintendo and Microsoft. Except for the revenue coming from the console sales, they also get about 20% of the market price for the games, which are mostly sold in the growth level of the product life-cycle. The additional revenue in the supply chain is split among the other actors. Looking more closely at the publishers and developers, we realize that the publishers are likely to take a large portion of the revenue. Those are the large international companies that have sufficient funds to build a distribution network and employ developers to pull off new best-selling games for the consoles. Hardware manufacturers usually try to pull off deals with these companies when they identify potential best-selling games because the top 3.3% of the games bring in 55% of the sales revenue. For this reason, some hardware manufacturers, most notable Microsoft, tend to buy top-creative publishers to secure exclusive rights of new games for their console. Because of the complexity with world-wide game launches, there are almost always distribution partners in the chain, those accounts for an estimate of 10% of the shelf price. Next are the retail channels, which include online stores as well as retail stores. However, they are becoming increasingly bypassed in the supply chain, as discussed in the next generation supply chain (described in detail below). When they do exist in the supply chain though, they take an estimate of 30% of the shelf price. Developers are a mix of artists and engineers that create the actual games played on the console. Typically, they are funded by the publishers and together they take between 40 to 60% of the shelf price. Notably, in recent years another actor have also entered the supply chain as the industry have grow

Holography: From Physics to The Big Screen Essay -- Cinematography

The technical evolution of film industry is one notable feature of modern civilization. The innovation of combining motion pictures with recorded sound. Black-and-white film gradually replaced by the colour motion picture film and the visual effect involve the integration of live-action footage and computer generated imagery to create a scenes which look realistic, but would be dangerous, costly or impossible to be recorded and the popularization of three-dimensional cinema. The developments of technique contribute the film industry to get closer to people’s perception, however, in the real life. The observation of objects would change if we look from different distance and angle. And this experience of perception cannot be done in film. Because of the lack of stereoscopic impression of film images, it limits our sense so that the actual we see might be different. In 1920s, Sergei Eisenstein had predicted that the future of cinematography was tridimensional and there are many other film pioneers hold the same view. What most film histories leave out is that the Lumià ¨re Brothers were trying to achieve a three-dimensional image, Louis Lumià ¨re eventually re-shot L’Arrivà ©e d’un Train with a stereoscopic film camera and exhibited it (along with a series of other 3D shorts) at French Academy of Science. The films were shot in two views of the scene and then printing the film in two different colors and combining them with layered film on one reel. S3D (Stereoscopic 3D) film with better use of polarization systems were invited in 1930s and shown in the public in 1950s, however, after this initial huge excitement, S3D films were not widely recognized. Although the polarized stereoscopic film technology have been improved in all possible... ...nounced that they developed a generator of holograms on a board with a circuit that generates holograms on the LCD panel. The holography had demonstrated its potential. Now holograms are not so distant future any more. The idea of the holographic movies started becoming popular among filmmakers. Andrei Tarkovsky said, "The most important thing for cinema is for it to become holographic". A hologram can be made not only with the light waves of a laser, but also with sound waves and other waves in the electro-magnetic spectrum. Acoustical holography can see through solid objects by using sound waves. Microwave holography detects images by recording the object’s radio waves. Some holograms made with ultraviolet light can record an image of particle such as atom or molecule. Holography is one of the most significant discoveries humankind has ever made.

Effects of the War on the Students of Devon in A Separate Peace Essay

Effects of the War on the Students of Devon "Looking back now across fifteen years, I could see with great clarity the fear I had lived in, which must mean that in the interval I had succeeded in a very important undertaking: I must have made my escape from it" ( Knowles 5). In this novel A Separate Peace, using these words, John Knowles reveals the fear that haunts the students at Devon and when they proceeded with all their training for the war they mature into adults. A Separate Peace shares the lives of students at Devon that are forced into an unknown world of fear, problems, and uncertainty as they head off to World War II in training to fight and represent their country where they will find or lose themselves and make important decisions that will impact their future. The students at Devon are put into adulthood at an early age, having to fight and make their country proud, but they are left feeling pressure for a war they do not start. The students enter a world of unexpectedness and dread where they are forced into adulthood through war, and are exposed to self sacrifice, physical awareness, and patriotism. Self-sacrifice is a major value that effects the students of Devon as they decide to enlist and sacrifice their luxuries. The students are faced with the unfamiliar pressures of the adult world where they must sacrifice themselves for the good of their country. For example, when a recruiter comes to Devon to encourage the students to join the ski-troops in the army, Leper Lepellier decides to enlist because even though he fears the war he knows he is pressured to make a decision ( where to enlist ) and this is one war job, he can execute. Leper , a loner, has finally found wh... ... and in doing so represent their country even more. Trying to be patriotic becomes hard for Brinker when his father wants him not to embarrass himself and do more for the country because Brinker feels that his father doesn?t understand that he is afraid to go to war. Brinker says", He and his crowd are responsible for it and we're going to fight it " (190). This quote shows how agitated Brinker is with his father for trying to tell him to accomplish more in a dangerous war, that Brinker wants nothing to do with, that can possibly lead to his own death. To sum up, patriotism is a necessity in going to war and representing the country because it shows feelings from the fighter to his or her country. To sum up, the boys at Devon have endured a lot as teenagers. They are faced with pressures and values that cause them to develop into adults, at an early age. Effects of the War on the Students of Devon in A Separate Peace Essay Effects of the War on the Students of Devon "Looking back now across fifteen years, I could see with great clarity the fear I had lived in, which must mean that in the interval I had succeeded in a very important undertaking: I must have made my escape from it" ( Knowles 5). In this novel A Separate Peace, using these words, John Knowles reveals the fear that haunts the students at Devon and when they proceeded with all their training for the war they mature into adults. A Separate Peace shares the lives of students at Devon that are forced into an unknown world of fear, problems, and uncertainty as they head off to World War II in training to fight and represent their country where they will find or lose themselves and make important decisions that will impact their future. The students at Devon are put into adulthood at an early age, having to fight and make their country proud, but they are left feeling pressure for a war they do not start. The students enter a world of unexpectedness and dread where they are forced into adulthood through war, and are exposed to self sacrifice, physical awareness, and patriotism. Self-sacrifice is a major value that effects the students of Devon as they decide to enlist and sacrifice their luxuries. The students are faced with the unfamiliar pressures of the adult world where they must sacrifice themselves for the good of their country. For example, when a recruiter comes to Devon to encourage the students to join the ski-troops in the army, Leper Lepellier decides to enlist because even though he fears the war he knows he is pressured to make a decision ( where to enlist ) and this is one war job, he can execute. Leper , a loner, has finally found wh... ... and in doing so represent their country even more. Trying to be patriotic becomes hard for Brinker when his father wants him not to embarrass himself and do more for the country because Brinker feels that his father doesn?t understand that he is afraid to go to war. Brinker says", He and his crowd are responsible for it and we're going to fight it " (190). This quote shows how agitated Brinker is with his father for trying to tell him to accomplish more in a dangerous war, that Brinker wants nothing to do with, that can possibly lead to his own death. To sum up, patriotism is a necessity in going to war and representing the country because it shows feelings from the fighter to his or her country. To sum up, the boys at Devon have endured a lot as teenagers. They are faced with pressures and values that cause them to develop into adults, at an early age.

Prophets :: essays research papers

The Prophets The Prophets, religious sages and charismatic figures, who were perceived as endowed with a divine gift of revelation, preached during the period of the monarchy until a century after the destruction of Jerusalem (586 B.C.E.). Whether as advisers to kings on matters of religion, ethics and politics, or as their critics, under the primacy of the relationship between the individual and God, the prophets were guided by the need for justice and issued powerful commentaries on the morality of Jewish national life. Their revelatory experiences were recorded in books of inspired prose and poetry, many of which were incorporated into the Bible. The enduring, universal appeal of the prophets derives from their call for a fundamental consideration of human values. Words such as those of Isaiah (1:17) -- "Be good, devote yourselves to justice; aid the wronged, uphold the rights of the orphan; defend the cause of the widow" -- continue to nourish humanity's pursuit of social justice. The primary job of a prophet was to arouse the people and the government to repentance and observance. The traditional view is that prophecy was removed from the world after the destruction of the First Temple. Those prophets who are mentioned after that were alive at the time of the destruction. Several explanations are offered for why prophets no longer exist: 1. The fact that the Jews did not heed the calls to repentance of the prophets showed that they were not worthy. When most of the Jews remained in exile after Ezra returned, they showed that they were still not worthy of that level of holiness. The second temple did not have the level of kedushah [holiness] of the first Temple even from the beginning. 2. This was actually a sign of Gd's mercy. Had the Jews had a prophet and continued to disobey (as was probable based on the behavior of the following centuries) even after the punishment of the exile, they would have merited complete destruction. Now they could say that had a prophet come they would have obeyed and thus mitigate the punishment (though some consider the current exile (i.e., the diaspora) to be harsh enough). 3. After the destruction of the first Temple the sages prayed for the removal of the "Evil Inclination" of idolatry.

Checkpoint: Patient Self-Determination Act

CheckPoint: Patient Self-Determination Act Discuss, in 250 to 300 words, the effect of the Patient Self-Determination Act on health care delivery. Consider how you think records management procedures have had to respond to this piece of legislation. In accordance with Federal Law, the Patient Self- Determination Act provides every competent adult and emancipated minor to be informed that he or she has the right to make his or her own decisions, including the right to decide what medical care or treatment to accept, reject, or discontinue. The effect of the Patient Self-Determination Act has given each patient the right to choose what he or she believes what is best for him or her. Advance directives protect his or her right when making a decision. The act also protects the health care institutions when the agency has to decide what is best for the patient. Advance directives are: Durable Power of Attorney for Health Care, in case the patient becomes mentally incapacitated. A draft for a durable power of attorney will be written. This is a document appointing an agent to act for an individual in the event of incompetence and take effect immediately. The agency can not make the decision for the patient unless he or is can not make the decision. Do Not Resuscitate (DNR) Order, the patient request not to be given CPR (cardiopulmonary resuscitation) if the patient heart stop or stop breathing. Living Will, a legal document explaining the medical treatments or life support treatments he or she wants in case the patient becomes terminally ill. Organ or Tissue Donor, the patient has authorized the hospital to remove organs and tissues. Medical suitability for donation is determined at the time of death. The Law of Advance Directives Legal Documents Can Ease End-of-Life Decisions by Karen Markus http://www. scu. edu/ethics/publications/iie/v8n1/advancedirectives. html

Electronic Media

Effects of electronic media on the students of IIUIIn today's world of science and technology, though our lives are becoming easier but complex at the same time. Electronic media is one of the pillars of our life transformation and development which is making us more aware and updated. More, spending more time on the internet and electronic devices decreases the time for healthy activities such as physical activity, sports, community service and cultural pursuits. It is also creating a communication gap between parents and their children. Further, this has also caused youth the problem that now they are unable to differentiate between fantasy and reality. Media's exposure in the form of mystery and murder movies and stories filled with terror and torture has largely affected their behavior. As a result, they have become violent and are more prone to confrontation with their teachers, getting involved in fights with their peers and facing a drastic decline in school successes. Girls experience more fear from media as compared to boys.DepressionTeenagers who are addicted to the internet develop rapid depression and psychic problems than those who are classified under normal internet users. By using chatting apps and talking to strangers, bold screening of films and dramas, it creates a fantasy world for the girls, thus leaving them far behind from reality. Rather than spending their evenings reading a book or cooking, girls instead spend up to five hours a night on their laptop – obsessively tracking the lives of, old friends and acquaintances and work colleagues. Spending too much time online can expose a ‘dark side'. Those who didn't previously suffer from depression are made to feel ill, fed up and unsafe and those who are on continuous use often feel worse. There appears to be an undeviating interconnection between spending more time online and feeling less happier about life. People who spent excessive time online don't even realise that they are developing symptoms of depression. For people who do find themselves online more frequently, it may be useful to know these signs of depression from the National Institute of Mental Health:Concentration problem and difficulty in decisions makingDecline of energy, rise to stress and fatigueFeelings of hopelessness, worthlessnessFeelings of guilt†¢ Insomnia or excessive sleepRestlessness and irritabilityLoss of interest in physical activitiesAppetite loss or over eatingContinuous pains, headaches, cramps or digestive problemsPersistent sad, or 'empty feelings'Thoughts of suicide or suicide attemptsSleep DisturbancesImmoderate use of internet is related with sleep deprivatio n. Lack of sleep leads to negative consequences such as fatigue and problems in the immune system. Accessing the internet via a mobile when in bed makes it harder for the mind to relax, further, hindering sleep. In addition, the electromagnetic radiation emitting from the mobile, delays melatonin production. Imprudent exposure to blue light emitted from the screens of internet connected devices also disrupts the sleep wake cycle and makes sleep more difficult. When our internal body clock is disrupted, we may develop sleep disorders such as delayed sleep phase disorder which can further aggravate the health effects of sleep deprivation.Risk of Illness of Immune System and Chronic PainThe incessant touching of phone harbours germs on our handset. The greasy, oily residue we may see on our cell phones after a day's use can contain more disease prone germs than those found on a toilet seat. Further, cellphones require constant use of our hands especially when sending texts and emails. Responding to messages at rapid speeds can cause inflammation in our joints. Back pain is also common with increased cell phone use especially if you hold the phone between your neck and shoulder when you multi task. Methodology and Methods Methodology and methodsThis applied study uses qualitative method. The research population composed of 10 BS students of International Islamic University Islamabad. The students were selected through random selection.Profile of localeFor conducting this research, female students of International Islamic University Islamabad were selected to interview. Results and Conclusion ResultsAfter analyzing the answers given by the respondents, our hypothesis is proved that excessive use of electronic media leaves an negative impact on youth Thus, hindering their physical and emotional health and lack of communication.ConclusionIt can be concluded that if the use of electronic media is not controlled, it leaves many negative impact on the lives of youth and can destroy their lives. They are not able to face the real world and their s ocial personality is completely destroyed. They do not remain one personality, they differently express themselves on social media and are completely different in real lives.

Wal Mart

What are the potential effects of computerized scheduling on employee morale? The first one is that this gives more flexibility to the store managers. They can now work more effectively because the system favours productivity and customer satisfaction. Therefore from a managerial point of view, managers are more satisfied with the new system. However, the system generates a schedule that gives more flexibility to workers but less pay checks. Indeed, the workers are no more stable because their working schedule can fluctuate at any time. Therefore, job insecurity increases and the worker cannot feel at ease because he cannot plan his week.Besides, the irregular working hours put the workers in more difficulty in their social life. Moreover, the system gives opportunities for the managers not to give overtime or full-time wages to the workers. These ones will be tensed because they will need more working hours in other to put bread on the table in their households. We can assume that W al-Mart, being the company that gives the lowest wage rate in the US, people that work for this company need money in order to survive in society. So this system turns out to be not at all beneficial morally for the employees.Finally, we can assert that this system gives more power to the managers to fire employees who do not fit into the computerized system. Therefore, the level of employee satisfaction goes down. What are the consequences of these effects for Wal-Mart? The first consequence of this effect is that it gives very bad publicity to Wal-Mart. Indeed, Wal-Mart was known to be the company that gives the lowest wage rate in the US. Moreover, from a social point a view, it was observed that the workers were mainly people from the low class and were from Hispanic origin.So before the new computerized system, Wal-Mart was not a renowned company for its social ways of doing. Now, people will know that the company has given even more insecurity to its cheap labour. The second c onsequence is that the company might have more difficulties to find workers because people will know that the job insecurity has increased. For instance, a company like Walt Disney also gives a low level of wages but the firm gives social benefits (medical aid and social security). This company will therefore be more attractive although it has a computerized system to schedule the workers’ hours.Therefore, Wal-Mart will have competitive disadvantages to find cheap labour because they do not consider the worker’s point of view The last consequence is that from a legal point of view, the company has been criticized. Indeed, the Clayton Antitrust Act of 1914 says that workers cannot be used as an article of commerce. Therefore, people are now saying that the company is using its workers as objects. This goes against Human rights and it gives an awful image to the firm. This gives a lack of credibility to the company and shame to its shareholders. Wal Mart What are the potential effects of computerized scheduling on employee morale? The first one is that this gives more flexibility to the store managers. They can now work more effectively because the system favours productivity and customer satisfaction. Therefore from a managerial point of view, managers are more satisfied with the new system. However, the system generates a schedule that gives more flexibility to workers but less pay checks. Indeed, the workers are no more stable because their working schedule can fluctuate at any time. Therefore, job insecurity increases and the worker cannot feel at ease because he cannot plan his week.Besides, the irregular working hours put the workers in more difficulty in their social life. Moreover, the system gives opportunities for the managers not to give overtime or full-time wages to the workers. These ones will be tensed because they will need more working hours in other to put bread on the table in their households. We can assume that W al-Mart, being the company that gives the lowest wage rate in the US, people that work for this company need money in order to survive in society. So this system turns out to be not at all beneficial morally for the employees.Finally, we can assert that this system gives more power to the managers to fire employees who do not fit into the computerized system. Therefore, the level of employee satisfaction goes down. What are the consequences of these effects for Wal-Mart? The first consequence of this effect is that it gives very bad publicity to Wal-Mart. Indeed, Wal-Mart was known to be the company that gives the lowest wage rate in the US. Moreover, from a social point a view, it was observed that the workers were mainly people from the low class and were from Hispanic origin.So before the new computerized system, Wal-Mart was not a renowned company for its social ways of doing. Now, people will know that the company has given even more insecurity to its cheap labour. The second c onsequence is that the company might have more difficulties to find workers because people will know that the job insecurity has increased. For instance, a company like Walt Disney also gives a low level of wages but the firm gives social benefits (medical aid and social security). This company will therefore be more attractive although it has a computerized system to schedule the workers’ hours.Therefore, Wal-Mart will have competitive disadvantages to find cheap labour because they do not consider the worker’s point of view The last consequence is that from a legal point of view, the company has been criticized. Indeed, the Clayton Antitrust Act of 1914 says that workers cannot be used as an article of commerce. Therefore, people are now saying that the company is using its workers as objects. This goes against Human rights and it gives an awful image to the firm. This gives a lack of credibility to the company and shame to its shareholders.